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  3. Create an Instagram or Instagram FMP Campaign
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Create an Instagram or Instagram FMP Campaign

Contents


The following document defines the process for creating an Instagram and/or Instagram FMPs (Facebook Marketing Partners) campaign within Kochava.

NOTE: Instagram is property of Facebook, so Instagram tracking will be setup within the Facebook Campaign.

NOTE: The acronym FMP began to be used in early 2015 and was previously known as PMD (Preferred Marketing Developer). FMP and PMD refer to the same class of vetted and officially approved Facebook partners.

NOTE: Before creating a Tracker with an FMP publisher, contact the FMP to ensure compatibility with the app operating platform.

Data Needed Before Beginning Process:

  • Instagram App ID (15 digit id obtained in the Facebook power editor account)

NOTE: The Instagram setup process for iOS and Android is similar and therefore this document will cover the setup for both operating systems, with specific differences noted.

Create a Facebook Campaign

If not previously setup, create a Facebook campaign within Kochava. For more information on creating a Facebook Campaign, refer to our Create a Facebook Campaign support documentation.

Create an Instagram Segment

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Create a Tracker

BEST PRACTICES: It is HIGHLY recommended that a Tracker ID be appended to the partner campaign name e.g., the campaign name within the Instagram UI. The Tracker ID can be easily located within Kochava’s Campaign Manager, expand the section below for instructions on locating the ID.

Locate Tracker ID:
  1. Once a tracker has been created, navigate to Campaign Manager.
  2. Locate and click on the desired Campaign.
  3. Select the desired Segment.
  4. Locate the desired Tracker, and Check the associated selection box.
  5. Locate and copy the Tracker ID.
  1. Select the desired Campaign & Segment, or create new ones.
  2. Click + Add (Tracker).
  1. Enter a Tracker Name.
  2. Select Tracker Type > Acquisition. (default setting)
  3. Select Select a Network > Instagram.

NOTE: To create a Tracker for an FMP (Facebook Marketing Partner), select the corresponding FMP network.

  1. Select Default Tracker:
    1. On
    2. Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

NOTE: The Destination URL is not relevant as Meta handles the routing of users.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Submit. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

Install Postback Configuration

WARNING: If you are running both Facebook and Instagram campaigns, only ONE Install Postback is required for both partners. If you create an INSTALL Postback for Facebook, do not create an INSTALL postback for Instagram. We recommend configuring just the Facebook Install Postback.

  1. Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Partner.
  2. Select Network Partner > Instagram.

NOTE: To create a Postback for an FMP (Facebook Marketing Partner), select the corresponding FMP network.

  1. Click Next.
  2. Verify Status: Active.
  3. Click Save.
  4. Expand the Instagram Partner Configuration.
  5. Select Install > ⚙ (Edit).
  6. Enter the Instagram App ID.
  7. Toggle Allow Instagram Impression Reconciliation. (optional)
  8. Select a Delivery Delay. (optional)
  9. Select a Retry Attempts. (optional)
  10. Click Save.

NOTE: For more information on Data Sharing Controls, see this support documentation.

Meta AMM

Meta has re-enabled Advanced Mobile Measurement (AMM) reporting. We now are able to share attributed last touch information in non-aggregated form with advertisers who have signed Meta’s AMM terms. This update will enable app advertisers to measure ad performance more precisely within their own analytics and business intelligence tools, with inclusion of attributed Meta ads data in MMPs’ row level reporting. If you are interested in signing Meta’s Advanced Mobile Measurement Terms, you can do so via the Facebook Install Postback configuration. 

In order to access/accept the Advanced Mobile Measurement Terms, Administrator role for an App is required. 

  • For more information on app roles, see this doc. 
  • Only App Administrators are able to modify app roles. For more information on how to manage roles for an app, see this Help article.

Post-Install Event Postback Configuration

WARNING: If you are running both Facebook and Instagram campaigns, care must be taken when creating Post-Install Event Postbacks. If a Post-Install Event Postback is set up for Facebook with the Delivery Method set to “All,” the same Post-Install Event Postback should not be set up for Instagram. The opposite is true as well. If a Post-Install Event Postback is set up for Instagram with the Delivery Method set to “All,” the same Post-Install Event Postback should not be set up for Facebook. If a post-install event postback is created for both (with delivery method set to “All”), the number of events will be incorrect in Facebook’s dashboard, since Facebook will not deduplicate the events.


If a Post-Install Event Postback Delivery Method is set to “Network Only,” the same Post-Install Event Postback can be set up for Facebook/Instagram. For more information about setting up Post-Install Event Postbacks properly for Facebook and Instagram, contact your Client Success Management team.

NOTE: If you are running both Facebook and Instagram campaigns only one postback will need to be created for post-install events. If a post-install event postback is created for both the number of events will be incorrect in Facebooks dashboard as the events are not deduplicated.

  1. Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Locate and expand the Instagram Partner Configuration.
  2. Select + Add a Postback.
  3. Select the desired Event.
  4. Enter the Instagram App ID.
  5. Enter the Instagram Event Name.

NOTE: For post-install event postback, a valid Instagram Event Name must be used. For more information about the naming conventions required for a post-install event postback, refer to Facebook for Developers App Events support document.

  1. Select a Delivery Delay. (optional)
  2. Select a Retry Attempts. (optional)
  3. Select a Delivery Method. (optional)
  4. Click Save.

NOTE: For more information on Data Sharing Controls, see this support documentation.

Updated on May 8, 2026

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